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Privacy Policy 

Contents

           Section 1: General Information

  • General
  • Liable Party
  • Data Protection Officer
  • Your Rights

 

           Section 2: Use of Personal Data on our Website

  • Use of Personal Data when Using our Website for Informational Purposes
  • Use of Personal Data in Respect of Cookies
  • Further Features and Services of our Website
  • Objecting to or Revoking the use of your Data
  • Contact
  • Newsletter
  • Registration
  • Single-Sign-on Services
  • Use of Paid Features
  • Data Transmission in Respect of Executing Contracts
  • Transmission of Payment Data to External Payment Service Providers
  • Google Analytics
  • Integration of YouTube Videos
  • Intergration of Braintree (PayPal)
  • Integration of Zendesk
  • Integration of Ströer Advertising
  • Application of Google Adwords Conversion
  • Remarketing
  • Criteo
  • Awin
  • Multistage Client & Visit Detection (MCVD)
  • A/B-Testing
  • Balancing of Interests
  • Opt-Out

 

           Section 3: Use of Personal Data on our App

  • Collection of Personal data hen Using our Mobile app

General

 

(1) The term "personal data" means all that refers to the definition of Art. 4 No. 1 of Regulation (EU) 2016/679 (hereinafter referred to as: "General Data Protection Regulation" or "GDPR") as data that can be related to you personally. This includes, for example, names, addresses, email addresses, user behavior. In respect of the other terminology, in particular the terms "use", "responsible", "processor" and "consent", we refer to the legal data protection definitions of Art. 4 GDPR.

(2) We principally use personal data only insofar as is necessary to provide a functioning website and the content and services we offer. The use of personal data takes place regularly and only if you have given us your consent within the meaning of and in accordance with Art. 6 Para. 1 Subsection. a) GDPR or this use is governed by statutory regulations, in particular by permitting one of the GDPR legal bases covered under Art. 6 Para. 1 Subsection b) to Subsection f).

(3) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. Storage can also take place if provisions have been made under national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed in the respective regulations has expired. The latter does not apply if further storage of the data is necessary for the execution and undertaking of a contract.

(4) Insofar as we withdraw from contracted service providers for the individual functions of our website or receiving your data for advertising purposes, we seek to inform you in detail below about required actions.

 

The liable party that is pursuant to the definition of Art. 4 No. 7 GDPR, other data protection laws applicable in member states of the European Union and other regulations that form data protection law is:

 

Outdooractive GmbH

Legally represented by the managing director, Hartmut Wimmer

Missener Straße 18
87509 Immenstadt
Germany

Telephone: +49 8323-80060
Email: info@outdooractive.com

 

Further details can be found in our legal disclosure.

 

Data Protection Officer:

You can reach and contact our data protection officer at the following address:

datalegis GmbH
Gero Wilke
Merzhauser Straße 161
79100 Freiburg im Breisgau

Telephone: +49 761 45892723
Email: privacy@outdooractive.com

 

 

Your Rights

You have the following rights with respect to your personal data:

  • The right to information,
  • The right to amendments and deletion,
  • The right to restriction of use,
  • The right to objection of use,
  • The right to the transfer of data.

You also have the right to lodge a complaint against us for using your data with the Data Protection Supervisory Authority.

Section 2: Use of Personal Data on our Website

The following information covers the collection and use of personal data when using our website.

Use of Personal Data when Using our Website for Informational Purposes

(1) If you access our website without first registering or providing us with information in any other way ("informational use"), we only collect the personal data that your web browser transmits to our server. If you want to view our website, we collect the data listed below as a technical requirement for us to display our website to you and to ensure stability and security:

  • IP address
  • Date and time of the request
  • Time zone in relation to Greenwich Mean Time (GMT)
  • The request’s content (specific page)
  • Access status / http status code
  • Volume of data transferred each time
  • Website from which the request originated
  • Browser
  • Operating system and its interface
  • The language and version of the browser software

This data is also stored in so-called log files on our servers. These do not affect your IP address or other data assigned to you. This data is not stored together with any other personal data of yours.

(2) The collection and temporary storage of the IP address is necessary in order for our website to function on your device. For this, your IP address must be saved for the duration of your visit to our website. The storage of the above-mentioned data in log files serves to ensure functionality and to optimize our website whilst also safeguarding the security of our information technology systems. This data is not analyzed for marketing purposes. Our legitimate interest in using the data lies in the purposes stated above. The legal basis for the collection and temporary storage of the aforementioned data and the log files is Art. 6 Para. 1 Sentence. 1 section. f) GDPR.

(3) We process and / or store the data on servers of Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany and thus within the European Union. This ensures that the standards and regulations of European data protection laws are observed.

(4) The aforementioned data that is used for viewing our website will be deleted when the respective session has ended. The data in log files will be deleted after fourteen days at the latest. The collection of the above data for viewing our website is absolutely necessary for the operation of the website. There is no possibility to object to this.

Use of Personal Data in Respect of Cookies

(1) We use so-called cookies on our website. Cookies are small text files that are stored on your hard drive and assigned to your chosen browser through which specific information flows to the location that sets the cookie (in this case us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the internet more user-friendly and effective. This website uses the following types of cookies, the scope and functionality of which are explained below: 

(a) Cookies that are stored in your web browser:

Transient cookies are automatically deleted once you close your browser. They store a so-called 'session ID', which assigns various requests from your browser to the shared session. This allows your computer to be recognized again when you return to our website. Session cookies are deleted once you log out.

Persistent Cookies are automatically deleted after a specified period, which differs depending on the cookie itself. You can delete the cookies in the settings of your browser at any point.

(b) This website also uses cookies, which are stored independently of your web browser: 

Flash-Cookies: These are not recorded by your web browser but by the flash plugin and are therefore saved independently of your web browser. They do not have an automatic expiration date.

HTML5 storage objects are also stored on your device. These save necessary data regardless of your web browser. They do not have an automatic expiration date.

(c) The following data and information are stored within cookies:

Log-in information, Information about the visit to our website, Information about the use of individual functions of our website such as multilingualism (language setting) and the search function (search terms that have been entered).

(2) The use of personal data by the above-mentioned cookies assist in making the service of our website as a whole more user-friendly and efficient for you. Some functions of our website cannot be provided without the use of these cookies. In particular, certain functions require that your web browser can still be identified after a change of page. If you have an account with us, we use cookies to identify you during subsequent visits. This prevents you from having to log in each time you visit our website. The data processed by cookies that is necessary for the website to function is not used to create user profiles. Insofar as cookies are used for analytical purposes, they serve to improve the quality and user-friendliness of our website, its content and functions. They enable us to understand how often the website and each of its functions are used. This enables us to continuously optimize our products and services. Insofar as cookies are technically necessary, our legitimate interest in using the data lies in the purposes stated above. The legal basis in this case is Art. 6 Para. 1 Sentence. 1 Subsection. f) GDPR. In all other regards, the legal basis is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR (your consent).

(3) The above-mentioned cookies are stored on your end device and transmitted from there to our servers. You can therefore configure the use of data and information yourself using these cookies. This is done by configuring the settings of your web browser, through which you can, for example, reject third-party cookies or cookies altogether. In such cases, we would like to remind you that you may not be able to properly use all functions of our website. If you wish to prevent the use of data by flash cookies, you will have to either configure the settings of your flash payer or install an add-on, e.g. "Adobe Flash Killer Cookie" for the web browser Google Chrome or the add-on "Better Privacy" for the Firefox web browser. If you wish to prevent the use of HTML5 storage objects, you will have to use your web browser in private mode, if available. In addition, we recommend the regular manual deletion of cookies as well as your browser history.

Further Functions and Services of our Website

(1) In addition to using our website purely for informational purposes, we offer various other fucntions and services that you may use if interested. For these purposes you will generally need to provide additional personal data which we will then use to render the respective service and to which the data use processes covered above apply.

(2) We use external service providers to an extent to handle your data. These have been carefully selected and commissioned by us, are bound by our instructions and are checked regularly.

(3) In cases where personal data is passed to third parties in the course of rendering the services that we offer in conjunction with partners, you can find more detailed information in the descriptions of these individual services given below.

(4) If these third parties are based in a country outside the European Economic Area, you can find more information on the implications of this in the descriptions of these individual services given below.

Objecting to or Revoking the Use of your Personal Data

(1) You can withdraw your consent to the use of your data at any time. Revoking your consent influences the admissibility of the use of your personal data after we have received it.

(2) Insofar as we base the use of your data on a balance of interest, you may object to its use. In the event of any such objection, we ask you to clarify your reasons for not allowing us to use your data. We will examine the situation further in the event that this objection may be considered justifiable. We will then either no longer use your personal data, adjust any further use of this data, if necessary, or give compelling reasons worthy of protection as to why we continue to use your personal data

(3) You may, of course, object to the use of your personal data for the purposes of advertising and data analysis.

(4) Please send your revocation or objection to the contact details given in our legal disclosure above.

Contact

(1) If you contact us by email, the personal data you have provided to us in your email will be stored. The data will only be used to answer your questions. There is no transfer of the data to third parties.

(2) The processing of the above-mentioned personal data only serves to process your inquiries. Our legitimate interest in using this data lies in the purpose stated above. If you have given us your consent, the legal basis for the use of this data is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR. Additionally, in the specific event that the data is transmitted to us by sending an e-mail, the legal basis for the use of this data is Art. 6 Para. 1 Sentence 1 Subsection. f) GDPR. Insofar as your email serves to execute or carry out a contract, Art. 6 Para. 1 Sentence 1 Subsection. b) GDPR represents an additional legal basis.

(3) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case once we have processed your inquiries.

(4) You can withdraw your consent to the use of your personal data at any time. You can also object to the storage of your personal data at any point if you have contacted us by email.  In such cases, we would like to remind you that your request cannot be processed any further. Please send your revocation to the contact details given in our legal disclosure above.

Newsletter

(1) You can subscribe to our newsletter, which we use to inform you about current and interesting offers. The goods and services advertised are named in the declaration of consent.

(2) When you register for our newsletter, the so-called double opt-in procedure applies. This means that after you register, we will send you an email to the email address you provided in which we ask you to confirm that you would like the newsletter to be sent to you. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we will save your IP addresses and the times of any registration and confirmation. The purpose of the procedure is to validate your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) The only information that is mandatory for sending the newsletter to you is your email address. The provision of any additional, separately marked data is voluntary and used to be able to address you personally. Once you have confirmed, we will save your email address for the purpose of sending the newsletter. The legal basis for doing this is Art. 6 para. 1 Sentence 1 Subsection. a) GDPR.

(4) You can withdraw your consent to receive of the newsletter and unsubscribe from it at any point. You can state your revocation by clicking on the link provided in every newsletter email, by emailing service@outdooractive.com with the subject "newsletter" or by sending your revocation to the contact details given in our legal disclosure above.

(5) We would like to inform you that we analyze your user behavior when sending the newsletter. To carry this out, the emails sent contain so-called web beacons or tracking pixels that represent one-pixel image files stored on our website. During the analysis, we link the data collected in the event of informational use (technical data and your IP address) and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID. By obtaining the data in this way, we create a user profile to tailor the newsletter to your individual interests. We record when you read our newsletters, any links contained within them that you click on and by doing this we can infer your personal interests. We connect this data to your activities on our website. You can object to this tracking at any point by clicking on the link provided in every newsletter email or by stating your objection to us via the contact details given in our legal disclosure above.  The information is stored for as long as you have subscribed to the newsletter. After unsubscribing, we save the data in a completely statistical and anonymous format. Such tracking is not possible if you have deactivated the display of images by default in your email program. In such cases, we would like to remind you that the newsletter will not be displayed in full and you may not be able to use all functions. If you display the images manually, the above-mentioned tracking will take place.

(6) We would like to inform you that that we use the external provider "Newsletter2Go" to distribute the newsletter. Further information on the purpose and the scope of data collection and its use by Newsletter2Go can be found in the privacy policy linked below. There you will also find further information on your rights and settings options to protect your privacy: Newsletter2G0 GmbH, Köpenicker Str. 126, 10179 Berlin; Data protection policy: https://www.newsletter2go.de/datenschutz/.

Registration

(1) In order to be able to use additional functions of our website, we provide the option to register by providing personal data. This data is entered in an input mask and is then transmitted to us and saved. The mandatory information requested during registration is marked accordingly and must be given in full to avoid the registration being rejected. Any additional information is voluntary. As part of the registration and login processes, the user's consent to the use of this data is obtained. The data will not be passed to third parties when using this registration process. In the case of registering or logging in via a single sign-on service provided by a third-party, information on the use of your personal data when using such a service can be found in the relevant section of this privacy policy.

(2) Registration is required to be able to access specific content and services on our website. We use the data that has been given for this purpose to render the products and services you have registered to use. In the event of any notable changes to our products, services, or offers, such as, for example, a change in scope or necessary technical amendments, we will inform you using the email address you provided when registering. The legal basis for use of the data in such cases is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR. Insofar as the registration serves to execute or carry out a contract, Art. 6 para. 1 Sentence 1 Subsection. b) GDPR represents an additional legal basis. Insofar as the use of the data is linked to our legitimate interests, Art. 6 Para. 1 Sentence 1 Subsection. f) GDPR represents a further legal basis.

(3) You can withdraw your consent at any point. The legality of the use of the data that has already taken place remains unaffected by the revocation.

(4) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case if the registration on our website is canceled or changed. You can cancel the registration at any point. You can also change the data stored about you at point. Statutory retention periods remain unaffected.

Single-Sign-on Services

In addition to using the above-mentioned registration and signing in processes, we offer you the option of using the following single sign-on service (s) for registration or logging in:

 

Facebook Connect

 

(1) We use "Facebook Connect" on our website, a service of Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as: "Facebook"). Facebook Connect facilitates registration and signing in to access the services of our website via the internet as opposed your using the registration or signing in forms of our website, meaning you can enter your Facebook login details to access our services. By using "Facebook Connect" your web browser automatically establishes a direct connection to the Facebook server. To log in, you will be redirected to the Facebook page, where you log in using your user data. This will link your Facebook account to our service. After you have given your consent to Facebook, we will receive from Facebook as authentication of your having logged in, your email address and public profile details. Further information can be found on the following Facebook website: https://developers.facebook.com/docs/facebook-login/permissions/#reference-default. By consenting to this data transfer, the data itself will be entered in the fields required for registration.

In connection with the authentication process for registration or logging in, we will transmit the data collected in the event of informational use (technical data and your IP address) to Facebook. We do not pass on any other personal data to Facebook. We have no influence on the scope and further use of data collected by Facebook through the use of Facebook Connect. If you have a Facebook user account and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that Facebook will be aware of and save your IP address and possibly other identification features. Information on the type and scope of the data’s use, the purposes pursued by Facebook, your rights in this regard and the settings options for protecting your personal data can be found in Facebook's privacy policy: http://www.facebook.com/policy.php.

(2) We use Facebook Connect to make the registration and logging in process easier and quicker for you. This also represents our legitimate interest in processing the above-mentioned data. If you have given us your consent, the legal basis for the use of the data is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR. Insofar as the use of the above-mentioned data serves to execute or carry out a contract, the legal basis is Art. 6 Para. 1 Sentence. 1 Subsection. b) GDPR. In all other regards, the legal basis is Art. 6 Para. 1 Sentence 1 Subsection. f) GDPR.

(3) You can prevent Facebook from using the above-mentioned personal data by using our login and registration processes and not those of Facebook Connect. You can withdraw your consent at any point. The legality of the use of the data that has already taken place remains unaffected by the revocation.

(4) Facebook has also made itself subject to the Privacy-Shield Agreement between the European Union and USA. As a result, Facebook commits to comply with the standards and regulations of European data protection law. You can find more information in the following link: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

(5) Third party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Further information regarding the third-party provider’s privacy policy can be found on the following Facebook website: https://www.facebook.com/about/privacy.

Use of Paid Features

(1) By having a customer account with us you have the ability to make use of paid features, specifically if you have a paid account. We use the data you provide to render the services of the paid features you have selected, enabling you to access and use them. In the event of any notable changes to our products, services, or offers, such as, for example, a change in scope or necessary technical amendments, we will inform you using the email address you provided when registering

(2) Insofar as the use of the above-mentioned data is based on your consent, the legal basis for the use of the data is Art. 6 Para. 1 Sentence 1 Subsection. a) GDPR. Insofar as the use serves to execute or carry out a contract, Art. 6 Para. 1 Sentence 1 Subsection. b) GDPR represents an additional legal basis.

(3) You can withdraw your consent at any point. The legality of the use of the data that has already taken place remains unaffected by the revocation.

(4) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case if you no longer use any of the paid features offered by us or if your customer account is canceled or changed. Statutory retention periods remain unaffected. We would like to remind you that we are obliged under statutory commercial and tax regulations (in particular Section 257 (4) of the Commercial Code (HGB) and Section 147 (3) of the Tax Code (AO)) to retain accounting records for 10 years and commercial or business letters 6 for years; therefore we must store, by law, any personal data contained therein for these periods.

Data Transmission in Respect of Executing Contracts

(1) We only transfer personal data to third parties if it is necessary for the purpose of executing and carrying out a contract. Any further transmission of the data does not take place and will not without your expressed consent. Your data will also not be passed to third parties for, for example, advertising purposes, without your expressed consent.

(2) If you have given us your consent, the legal basis for the use of the data is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR. In all other regards, the legal basis is Art. 6 para. 1 Sentence 1 Subsection. b) GDPR.

(3) You can withdraw your consent at any point. The legality of the use of the data that has already taken place remains unaffected by the revocation.

Transmission of payment data to external payment service providers

(1) In order to process payments, we transmit the payment data provided by you to the payment service provider, specifically those named in our payment conditions.

(2) The transmission of the payment data and its use by the payment service provider takes place for the purpose of processing payments. The use of external payment service providers enables us to offer you a selection of different payment methods thus making payments more flexible for both you and us. This is also our legitimate interest. If you have given us your consent, the legal basis for processing the data is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR. Insofar as the use serves to execute or carry out a contract the legal basis is Art. 6 para. 1 Sentence 1 Subsection. b) GDPR. In all other regards, the legal basis is Art. 6 para. 1 Sentence 1 Subsection. f) GDPR.

(3) You can withdraw your consent at any point. You can also object to the use of your personal data at any time. In such cases, we would like to remind you that by not allowing the transmission of the payment data and / or its processing by the payment service provider, none or at least not all payment methods can be made available to you and that executing the contract may not be possible.

Google Analytics

(1) We use "Google Analytics" on our website, a web analytics service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as: "Google"). Google uses cookies, i.e. small text files that are stored on your device and that enable analysis of your use of our website. The information generated by the cookie about the use of our website is usually transmitted to a Google server in Ireland and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website ("IP anonymization"), your IP address will be truncated beforehand by Google within member states of the European Union or other parties in agreement with the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information to analyze your use of our website on our behalf, to compile reports on website use and to provide us with other services related to website and internet use. Pseudonymous user profiles may be created from the data that is used. The IP address transmitted when using Google Analytics is not merged with other Google data. We only use Google Analytics with the activated IP anonymization described above. This means that your IP address will only be further used by Google in a truncated form, thus guaranteeing anonymity.

(2) We use Google Analytics for the purpose of analyzing the use of our website and in doing so, to continuously improve individual functions and services as well as user experience. The statistical analysis of user behavior enables us to improve our services and make them more interesting for you. The use of the aforementioned data only takes place if you have given us your prior consent. The legal basis is Art. 6 para. 1 Sentence 1 Subsection. a) GDPR.

(3) You can prevent the cookies generated by Google Analytics from being saved by configuring the settings of your web browser. In such cases, we would like to remind you that you may not be able to properly use all functions of our website. If you wish to prevent both the collection of the data that relates to your user behavior (including your IP address) that is generated by the cookie and the use of this data by Google, you can download and install the web browser plug-in available vide the following link: https://tools.google.com/dlpage/gaoptout?hl=en

(4) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user and activity data generated by cookies at the time, including user and advertising IDs (e.g. DoubleClick cookies, Android advertising ID, IDFA) will be deleted at the latest 14 months after being collected.

(5) In order to oblige Google to use the transmitted data only in accordance with our instructions and to comply with applicable data protection regulations, we have executed an order processing contract with Google.

(6) Insofar as data is transmitted and used by Google in the USA, the parent company of the Google group, Google LLC, 1600 Amphitheater Pkwy, Mountain View, California 94043, USA, has made itself subject to the Privacy-Shield Agreement between the European Union and USA. As a result, Google commits to comply with the standards and regulations of European data protection law. You can find more information in the following linky: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

(7) Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland.

You can find further information on the use of data by Google, settings, options for objecting and data protection on the following Google websites:

 

Terms of Service: https://policies.google.com/terms?hl=en

Privacy Policy: https://policies.google.com/privacy?hl=en

Usage of data by Google in respect of websites and apps that use Google services: https://policies.google.com/technologies/partner-sites?hl=en

Use of data for advertising purposes: https://policies.google.com/technologies/ads?hl=en

Google’s personalized ad settings: https://adssettings.google.com/authenticated

Integration of YouTube Videos

(1) We have integrated YouTube videos as part of our online services, which are stored on www.youtube.com and can be played directly from our website. These videos have all been integrated in "extended data protection mode" meaning that no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data specified in paragraph 2 below be transmitted. We have no influence over this transfer of data.

(2) When visiting the website, YouTube receives information that you have accessed the corresponding subpage. Furthermore, data collected in the case of informational use (technical data and your IP address) are transmitted. This occurs irrespective of whether or not YouTube has provided you with a user account that you are logged in to. When you are logged in to Google, your data will be linked directly to your account. If you do not wish your profile to be associated with YouTube, you must log out before activating the button. YouTube stores the data collected in respect of you as user profiles and uses these for the purposes of advertising, market research and/or the customization of its website's design. Such analysis is carried out in particular (including for users not logged in) in order to display targeted advertising and to inform other users of the social network about your activities on our website.   You have the right to object to the creation of these user profiles and must contact YouTube in order to exercise this right.

(3) Further information on the purpose and scope of data collection and its use by YouTube can be found in the privacy policy provided below. You can also find additional information about your rights and privacy settings in this regard: https://policies.google.com/privacy?hl=en Google processes your data in the US and has made itself subject to the EU-US Privacy-Shield https://www.privacyshield.gov/EU-US-Framework.

Integration of Braintree (PayPal)

(1) Our website gives you the opportunity to pay for our products and services through Braintree. Braintree is a service of PayPal. If you decide to make a purchase through Braintree, your personal data will be transmitted to Braintree / PayPal. If you use or open a Braintree / PayPal account, your name, address, telephone number, e-mail address and other data must be transmitted to PayPal. The legal basis for the transmission of this data is Article 6 (1) Subsection. a) GDPR and Article 6 (1) Subsection. b) GDPR.

(2) The operator of the payment service PayPal:
PayPal (Europe) S.à r.l. et Cie, S.C.A.,22-24 Boulevard Royal,L-2449 Luxembourg
E-mail: impressum@paypal.com

(3) Further information on the use of your data and the protection of your privacy can be found in the privacy statement of PayPal und Braintree available vide the following links: https://www.paypal.com/us/webapps/mpp/ua/privacy-full and https://www.braintreepayments.com/legal/braintree-privacy-policy

Integration of Zendesk

(1) All inquiries that reach us via support@outdooractive.com are automatically processed using Zendesk software. This enables us to direct the query quickly, efficiently and to the right department. We do not pass any data to Zendesk. Further information can be found in Zendesk's privacy policy, available vide the following link: https://www.zendesk.com/company/customers-partners/privacy-policy/

(2) We have no influence over the data that is collected and the mechanisms in place for the use of data, nor are we aware of the full extent of the data collection, the extended purpose of its use or the duration it is stored. We have no available information relating to Zendesk's data deletion policy.

(3) Zendesk stores the data collected in respect of you as user profiles and uses these for the purposes of advertising, market research and/or the customization of its website's design. You have the right to object to the creation of these user profiles and you must contact the respective plug-in provider in order to exercise this right. The legal basis for the use of data in respect of Zendesk is art. 6 para. 1 Sentence. 1 Subsection. f) GDPR.

(4) Further information on the purpose and scope of data collection and use by Zendesk can be found in the privacy policy provided below. You can also find additional information about your rights and privacy settings in this regards:

Zendesk, 1019 Market St, San Francisco, CA 94103, USA; privacy statement: https://www.zendesk.de/company/customers-partners/privacy-policy/.

Zendesk has made itself subject to the EU-US Privacy-Shield: https://www.privacyshield.gov/EU-US-Framework.

Integration of Ströer Advertising

1) This website uses the online advertising services of Stöer Advertising for the purposes of presenting you with advertising tailored to your interests, thus helping to improve the experience of using our website. For this purpose we collect statistical information in respect of you which is then used by our advertising partners.

(2) By visiting our website, Ströer Advertising receives the information that you have accessed our site. To do this, Ströer Advertising uses a web beacon to set a cookie on your computer. The data collected in the case of informational use (technical data and your IP address) are then transmitted. We have no influence over the data that is collected and the mechanisms in place for the use of data, nor are we aware of the full extent of the data collection, the extended purpose of its use or the duration it is stored. It is possible that this data is passed on to the contractual partners of Ströer Advertising. The legal basis for the use of data in respect of Ströer Advertising is Art. 6 Para. 1 Sentence. 1 Subsection. f) GDPR.

(3) You can prevent the installation of Ströer Advertising's cookies by setting your browser software accordingly. The suppression of third party cookies in particular will prevent you from receiving third party advertising. We would like to remind you that doing this may make you unable to use all of the features of these offers.

(4) Further information on the purpose and scope of data collection and use, as well as additional information about your rights and privacy settings in this regards, can be obtained from:

Ströer Media Deutschland GmbH, Ströer-Allee 1, 50999 Köln, Phone: +49 (0) 2236-386 962 22, Fax: +49 (0) 2236- 9645-299, E-mail: kontakt@stroeer.de. Privacy policy (German only):  https://www.stroeer.de/service/datenschutz.html

Application of Google Adwords Conversion

(1) We use the services of Google Adwords to draw attention to our offers by help of advertising (so-called Google Adwords) on external websites. In respect of the data of these campaigns, we are able determine how successful our individual advertising methods will be.  We are keen to show you advertisements that are of interest to you, both to improve your experience of the website and to fairly calculate advertising costs.

(2) This advertising material is delivered by Google via so-called 'ad servers'. For this purpose we use Ad Server Cookies, which can be used to measure certain indicators of performance such as teasers or the number of clicks made by users. If you access our website through a Google advertisement, Google Adwords stores a cookie on your PC. These cookies are usually no longer valid after 30 days and are not intended to identify you personally. Generally the unique cookie ID, number of ad impressions per placement (Frequency), last impression (relevant for post-view conversions) and opt-out information (denoting that the user no longer wishes to be targeted) are usually stored as values for analysis in respect of this cookie.

(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer may recognize that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Therefore, Cookies cannot be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the advertising process already mentioned. We receive only statistical analysis provided by Google. Using this data, we can identify which types of advertising were particularly effective. We do not receive any further data from the use of the advertising and we cannot identify individual users on the basis of this information.

(4) Because of the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence over the extent and further use of the data collected by Google during the use of this tool and therefore inform you to the best of our knowledge that by integrating AdWords Conversion, Google receives the information that you have the clicked on the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign each visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find and store your IP address.

(5) You can avoid participating in this tracking procedure by a number of means: 

a) By setting your browser software accordingly. The suppression of third party cookies in particular will prevent you from receiving third party advertising.

b) By disabling conversion tracking cookies by setting your browser to block any cookies originating from 'www.googleadservices.com', https://www.google.de/settings/ads. Deleting your cookies entirely will achieve this.

c) By deactivating the targeted adverts of providers who are participating in the self-regulated campaign, 'About Ads'. See more at link http://www.aboutads.info/choices This setting will be deleted once you delete all your cookies.

d) By permanently deactivating it in your browsers, e.g. Firefox, Internet Explorer or Google Chrome by following the link http://www.google.com/settings/ads/plugin.

We would like to make you aware that carrying out these actions may make you unable to use all of the features of these services.

(6) The legal basis for the use of your data in respect of Google Adwords is Art. 6 para. 1 Sentence. 1 Subsection. f) GDPR. You can find further information on data protection in relation to Google here: https://policies.google.com/privacy?hl=en. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) via http://www.networkadvertising.org Google has also made itself subject to the EU-US-Privacy-Shield, https://www.privacyshield.gov/EU-US-Framework.

Remarketing

Besides Adwords Conversion, we would like to make you aware that we also use the application Google Remarketing. This application enables you to see our advertisements when you continue to use the Internet after visiting our website. This is done by means of cookies stored in your browser, which are used by Google to record and analyse your user behaviour when visiting various websites. As a result, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. According to Google itself, pseudonymization is particularly used in remarketing.

Criteo

We use Criteo, a cookie-based retargeting technology from Criteo GmbH, Unterer Anger 3, 80331 Munich, Germany, to collect pseudonymized information about the surfing behavior of website visitors for marketing purposes. Criteo is able to thus analyze surfing behavior and then display targeted product recommendations as a suitable advertising banner when other websites are visited. Under no circumstances will we use the pseudonymised data to personally identify a visitor to the website.

More information on data protection at Criteo is available vide the following link:  https://www.criteo.com/privacy/

Criteo

The data controller has integrated components from Awin on this website. Awin is a German affiliate network specializing in affiliate marketing. Affiliate marketing is an internet-based form of distribution that provides commercial operators of websites (the so-called merchants or advertisers) advertising on third-party websites, which is usually paid for through click or sale commissions made to other affiliates or publishers. Via the affiliate network, the merchant provides an advertising medium such as a banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on their own website or some other channel, such as, for example, keyword advertising or e-mail.

Awin's operating company is Awin AG, Eichhornstrasse 3, 10785 Berlin, Germany.

Awin places a cookie- which have already been defined above- on the information technology system of the data subject. The Awin tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who mediates with the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are saved. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e.Awin.

The individual concerned can prevent the setting of cookies by our website, as has already been described above, at any time by means of configuring the settings of his or her web browser, thus permanently rejecting the setting of cookies. Configuring the internet browser as such would also prevent Awin from placing a cookie on the device of the individual concerned. Cookies already set by Awin can be deleted at any time within the internet browser or by using other software programs. Awin's privacy policy can be viewed (in German) using the following link: http://www.Awin.com/de/ueber-Awin/datenschutz/.

Multistage Client & Visit Detection (MCVD)

(1) Our website uses the measurement method ("SZMnG") of INFOnline GmbH (https://www.infonline.de/en/) to determine statistics that relate to the use of our services. The aim of measuring the usage is to derive comparable market values that have been analyzed using statistics that are based on a uniform method and examine visits made to our website as well as user numbers and their surfing behavior.

For all digital providers who are members of the German Audit Bureau of Circulation eV (IVW - https://www.ivw.eu/englische-version) or are participating in studies of the Arbeitsgemeinschaft Online-Forschung eV (AGOF - http://www.agof.de), usage statistics are regularly used by AGOF and the Arbeitsgemeinschaft Media-Analyze eV (agma - http://www.agma-mmc.de) to determine and publish "Unique Users"  and by the IVW to examine a "Page Impression" and "Visits". These values and statistics can be viewed on the respective websites.

(2) The legal basis for analyzing data by means of the SZMnG measuring method of INFOnline GmbH is carried out with legitimate interest and in accordance with Art. 6 Para. 1 Subsection. f) GDPR.

The purpose of using personal data is to compile statistics and to create user categories. The statistics are used to understand and improve the use of our services. The user categories form the basis for an interest-oriented alignment of advertising materials or advertising methods. In order to market the website, a measurement of usage that guarantees comparability with other market participants is essential.

(3) Our legitimate interest is linked to the economic application of the knowledge resulting from the statistics and user categories, as well as determining from the statistics the established market value of our website in direct comparison to third-party websites. Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline, AGOF and IVW for the purposes of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). We also have a legitimate interest in making the pseudonymized data available to INFOnline for the further development and provision of advertising media in line with these interests.

INFOnline GmbH collects the following data, which, according to EU GDPR, may be considered personal:

 IP address: Every device on the Internet needs a unique address for the transmission of data. This is known as the so-called IP address. Momentary storage of the IP address is technically necessary due to the way the Internet functions. IP addresses are shortened by 1 byte before any use and are only ever anonymized.
INFOnline data privacy policy version 3.1 14.12.2018 page 3 further processed. There is no storage or further use of the unabridged IP addresses.

A randomly generated client identifier: Based on requirements, this uses either a third-party cookie, a first-party cookie, a "local storage object" or a signature that is created from information that is automatically transmitted from your browser to recognize computer systems. This identifier remains unique to a browser as long as the cookie or local storage object is not deleted. Measurement of the data and subsequent assignment of the respective client identifier is therefore also possible if you call up other websites that are also using the measurement method ("SZMnG") of INFOnline GmbH. The validity of the cookie is limited to a maximum of 1 year.

(5) The INFOnline GmbH measuring method, which is used on this website, analyzes usage data. This is done in order to collect and evaluate the performance ​​of page impressions, visits and user numbers and to determine other key benchmarks. The data that is collected is also used as follows:

So-called geolocation, i.e. the assignment of a website call to a location, which takes place exclusively on the basis of the anonymized IP address and only up to the geographic level of federal states / regions. Under no circumstances can the geographic information obtained in this way be used to determine the specific location of a user.

The usage data of a technical client (e.g. a browser on a device) which is merged across websites and saved in a database. This information is used for the technical assessment of age, gender and socio-information and passed on to the service providers of AGOF for further processing. As part of the AGOF study, social characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: age, gender, nationality, profession, marital status, general household information, household income, place of residence, internet use, online Interests, location of use and ‘type’ of user.

(6) INFOnline GmbH does not retain a full IP address. The truncated IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

(7) Neither an IP address nor its truncated form will be passed to any third parties. To create the AGOF study, client identifiers are passed to the following AGOF service providers:

Kantar Deutschland GmbH (https://www.tns-infratest.com/)

Ankordata GmbH & Co. KG (http://www.ankordata.de/homepage/)

Interrogare GmbH (https://www.interrogare.de/en/)

A/B-Testing

(1) This website also carries out analyzes of user behavior via so-called A / B testing. We may show our websites using slightly different content, depending on the profile assigned. This enables us to analyze our services, make regularly improvements to them and make the website more interesting for you. The legal basis for A / B testing is Art. 6 Para. 1 Sentence. 1 Subsection. f) GDPR.

(2) Cookies are stored on your computer for this evaluation. The individual responsible stores the information collected in this way only on their servers in Germany. You can prevent the evaluation by deleting existing cookies and preventing the storage of cookiesby configuring the settings of your web browser. Should you choose to prevent the storage of cookies, we would like to remind you that you may not be able to properly use all functions of our website

(3) Before the analyses are carried out, the IP address is truncated, thus maintaining anonymity. The IP address transmitted by your browser will not be merged with other data collected by us.

(4) The service provider of this analysis is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find further information on data protection in relation to Google here: https://policies.google.com/privacy?hl=en.

Balancing of Interests

If the tracking software or plug-ins mentioned above are contrary to their own information and do not meet European data protection standards with regard to the lawful processing of art. 6 of the GDPR, the following balancing of interests is made as an alternative.

 The use of data shall be lawful if it is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail. The legitimate interests include legal as well actual, economic or ideological ones. 

The purpose of data use is to the find the website and analyze user behavior.

Tracking software and plug-ins are suitable in achieving this purpose.

Necessity is given because of the need to achieve purpose. 

They are proportionate because they are reasonable for the user and do not jeopardize the adequate level of data protection.

Opt-Out

If the use of personal data by the tracking software or plug-ins mentioned is based on our overriding legitimate interests, you can object to the use of your personal data at any point. You can declare your objection by clicking on the link below. This will set an opt-out cookie to prevent the collection of data by the mentioned tracking software or plug-ins within this website in the future. This opt-out cookie prevents the collection of data only for the browser you are currently using and only for the domain of our website.

In addition, we would like to make you aware that you can prevent the installation of cookies at any time by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. You can also prevent the installation of cookies for advertising and analysis purposes by providers by visiting  websites such as http://optout.networkadvertising.org/https://optout.aboutads.info/?c=2&lang=EN or http://www.youronlinechoices.com/de/praferenzmanagement/ to set an opt-out cookie. Should you choose to set an opt-out cookie, we would like to remind you that you may not be able to properly use all functions of our website.

Section 3: Use of Personal Data on our App

The following information is to inform you about the collection and use of personal data when using our mobile app, insofar as this extends beyond the information on data use listed in section 2:

Collection of personal data when using our mobile app

(1) When downloading the mobile app, the  required information is transferred to the app store, in particular the username, email address and customer number linked to the account, the time of download, payment information and individual device code. We have no influence on this data collection and are not responsible for it. We process the data only to the extent that is necessary to download the app to your mobile device.

(2) When using the app, we collect the personal data described below in order to facilitate convenient use of the functions. If you choose to use our app, we collect the following data, which is a technical requirement for us to offer you the features of our app and to ensure stability and security. The legal legal basis in this regards is Art. 6 Para. 1 Sentence. 1 Subsection. f) GDPR

  • IP address
  • Date and time of the request
  • Time zone in relation to Greenwich Mean Time (GMT)
  • The request’s content (specific page)
  • Access status / http status code
  • Volume of data transferred each time
  • Website from which the request originated
  • Browser
  • Operating system and its interface
  • The language and version of the browser software
  • Geodata.

(3) We also require your device's identification, International Mobile Equipment Identity (IMEI) number, International Mobile Subscriber Identity (IMSI), mobile number (MSISDN), Wireless LAN MAC address, the name of your mobile device and e-mail address. In the event that you are a 'Pro' customer, your bank details will also be collected.

(4) In addition to the data listed above, cookies are also saved when using our website. Cookies are small text files that are stored on your hard drive and assigned to your chosen browser through which certain information flows to the location that sets the cookie (in this case us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the internet more user-friendly and effective.

This mobile app uses the following types of cookies, the scope and functionality of which are explained below:

 Transient cookies are automatically deleted once you close the app, including session cookies in particular. They store a so-called session ID, which assigns various requests to your mobile app. This allows your mobile device be recognized when you use it next time. Session cookies are deleted once you log out or close the app.

Persistent Cookies are automatically deleted after a specified period, which differs depending on the cookie itself. You can configure the settings of your device's operating system and the app to suit your preferences and, for example, decline to accept third party or all cookies. We would like to make you aware that doing this may make you unable to use all of the features of the app.

(5) For advertising purposes we use a so-called 'Advertising Identifier' (IDFA). This is a unique but non-personalized and non-permanent identification number for a particular device provided by iOS. The data collected through the IDFA will not be linked to any other device-related information. The IDFA is used by us to provide you with personalized advertising and to evaluate your use. If you enable 'no ad tracking' in the iOS setting under 'Privacy'-'Advertising', we are only able to take the following actions: Measure your interaction with banners by counting the number of times a banner is displayed without being clicked on ('frequency capping') and evaluate the click- through rate, unique user detection, unique user detection, security measures, fraud prevention and troubleshooting. You can delete the IDFA ('reset Advertising ID') at any time in the device settings, creating then a new IDFA that is not merged with the previously collected data. We would like to make you aware that restricting the use of the IDFA may make you unable to use all of the features of the app.

(6) Collection of your location data

Our products include so-called Location Based Services, with which we offer specific services that are tailored to your location. You are only able to use these functions after agreeing via a pop-up that we can anonymously collect both your data using GPS and your IP address for the purposes of providing a service. You can permit or disable this function within the settings of the app or your operating system at any point by calling up the settings.

Your location will be regularly relayed to us following your confirmation, at which point we will only use your last recorded location and delete previous notifications relating to your location. When the location survey is active, your smartphone indicates that the data is being processed via a compass icon in the upper bar.

For the purposes of advertising, market research and/or the customization of design, we create user profiles using pseudonyms. These are not merged with other personal data. You can object to this by pressing the corresponding button in the app's settings. You are also welcome to write to us using info@outdooractive.com or the contact details given in our legal disclosure above.

(7) Use of your address book and photos

When you start using our mobile app, we will request your permission via a pop-up to use your address book, calendar, photos and reminders. This access is optional and required to use certain functions of the app. If you allow access, the mobile app will only access your personal data to the extent that it is only transferred to our server if this is necessary for respective functionalities as described below:

In the case of the address book, access is only required to provide an emergency call function. When using this function, a fictitious contact with an emergency number is created for emergencies. You can then make a call to this contact in an emergency. Personal data is only used on your device. These are not passed on to us or to third parties.

Access to photo storage is only necessary if you want to add photos online to your content. Photos are never processed automatically. You decide when and which photos you want to upload.

This access is granted on a voluntary basis based on the consent you have given. The legal basis is Art. 6 Para. 1 Sentence. 1 Subsection. a) GDPR. You can withdraw your consent at any time in the system settings of your mobile device. For the sake of completeness, we would like to remind you that you may not be able to use all functions of our app if you do not give or withdraw your consent.

We will treat your data confidentially and delete it if you revoke your consent to use it or if you are no longer need the provision of services and there are no statutory retention requirements that require further storage.

Updated June 2020